I first wrote about this topic in April last year. I’ve had lots of questions from readers recently asking “Should I write a blog? so I’ve revamped this article to help you make your own decision.
Whether you’re thinking of starting a blog as an extension of your creative business or you’d just like an online avenue to express yourself these 5 reasons can help you decide to create a blog or not:-
1) Do you like Helping People and Sharing Experiences?
Your life may have been touched by diversity, discrimination, difficulty, illness or tragedy and you want to help others get through the very same thing. Sharing a message of hope for those travelling down the same difficult road is a positive way you can help yourself while helping others. This is a very popular motivation for blogging. For example, there are countless blogs written by cancer suffers and survivors. Don’t let the fact that there may be many blogs out there with the same focus put you off but do seek out these similar blogs and determine what gaps in knowledge or support for your particular focus you may be able to fill to make your blog stand out.
You might wish to share an interest or hobby, a personal triumph, a business experience, or a family-related experiences. Feeling a sense of community, feeling that we are a part of a group of people with common interests and experiences is part of being human and a strong motivator for blog writers.
2) Do You Like to Keep a Diary or Journal?
If you are a diary or journal keeper you might have already realised that you can express yourself much faster through a computer because typing can be quicker and simpler to format and tidy than handwriting. This is not to discount or disrespect the art of pen and paper.
If you are already sharing your daily comings and goings and social media sites such as Facebook and Twitter you may feel that blogging is a natural progression that will allow you more freedom of written expression.
Creating a blog means you can document with more than just plain text. With blogging you will have the option of add images, rich media like video, as well as more flexibility to communicate and get feedback from readers. You also have the option of deciding who reads your blog. You may wish to have your blog remain private and only be viewable to yourself (or a select few individuals) or send it out to share with the world.
If you can relate to this then blogging just might be the thing for you.
3) Do You Have a Knack for Technology?
You’re drawn to computer technology and enjoy pottering around online, learning about new developments in web design and even trying it out yourself. Blogging systems intrigues you. Blogs as an indicator, a tool for and a reflection of changing culture is fascinating to you.
If you’re energised by experimenting with ever-increasing complex-yet-simple pieces of software, a blog might be a good thing to check out!
4) Would you like to Educate and Share your Expertise?
Blogs are essentially a vehicle for communication and the sharing of knowledge and experience. It is no surprise that school teachers use class blogs to extend their students learning. Writing a blog is an exciting and interesting way to educate others and as an added incentive educating others often helps us build our own knowledge.
Imagine being able to educate thousands of people with your knowledge, skills and experience. A blog is a vehicle to create discourse and get feedback and input of any topic of interest to you.
Similarly to helping and sharing with others, if your motivation is to educate – creating a blog is a great option!
5) Will creating a Blog Help Your Business?
While in many cases monetary gains come second to the main purpose for blogging there can be multiple benefits for creating a blog as a support or addition to an online creative business:
Blog to support and publicise your brand?
If you have any type of presence online (even if it’s only a facebook account) you have a brand! You can manage your brand no matter what it might be using a blog as a tool. You might use your blog to develop your personal brand or your on or offline enterprises, groups or interests.
You can communicate through a blog in a way that is not truly possible with any other online technology. A blog is a way to show who you really are. With a blog you can present yourself to the world through your thoughts, ideas, and rich media. You can help your audience get to know you. If you want to build a following for your creative business you’ll want your customers to be able to relate to you.
Do You Want to Make Money with Your Blog?
The potential to make money is a strong draw card for blogging. If you’re only drawn to blogging as a way of making money chances are you give up disappointed. Making money with blogging is not easy. Just like anything worth doing hard work and commitment is required but if you want to create a blog to make money it can be done. You’ll need to be able to dedicate several hours per day, 7 days per week to your blog and be prepared to persist for two or three years before seeing significant readership numbers and financial rewards. In truth there are very few blogs that can claim overnight success most have been around many years before people really start to take notice.
Do You Want to Promote Something?
Perhaps you’re interested in promoting your creative business, a product, an interest group, or a dream. A blog, carefully managed, can help you build interest for nearly anything. You can keep your readers/customers up to date, offer incentives such as free stuff or discounts, offer tutorials related to your topic or business focus, be connected with people who are interested and so much more. Done well and with consistency blogging is a excellent promotional tool. Blogging can lead to greater online sales.
I’d love to hear about your own reasons for blogging or the reasons you think you might start a blog. What’s your story? Do you blog? Would you like to blog?