It’s always wonderful to welcome new artists to Jane’s Apple and today I’m publishing one of my favourite types of articles – An article featuring our new sponsor Silkway. Silkway produces and sells luxurious handwoven Uzbekistan ikat fabrics and pillow covers.
The process of producing these gorgeous pillows is extremely skilled and labour intensive. Here’s a little look at the production process of ikat fabrics:
What is ikat?
Ikat is a type of fabric that is dyed before it is woven. Skilled artisans arrange bundles of silk threads next to each other tightly and then bind these bundles into patterns.
Then, these bundles are dyed. The threads are dipped into the dye. The bound parts of the silk do not receive the color whereas the unbound, exposed parts are colored. The tightly bound areas are waxed before dyeing so that the dye does not penetrate when the bundles are soaked in the dye.
Fabrics that are more than two colors have to be bound and dyed more than once. This requires immense skill and time.
Lastly, the threads are woven on looms by hand.
The entire process is specialized and labor intensive. The most skilled artisan could at most make about 2 yards (1.8 metres) of fabic per day.
Thank you to Silkway for providing some imformation about ikat fabrics. It’s certainly a pleasure to have Silkway on the blog. I am facinated and in awe of the skill required to produce these vibrant fabrics. The fabrics hark back to ancient cultures but still manage to be very current in design and color.
Swing by and browse the wonderful items in Silkway on Etsy
The internet is like a teenagers bedroom, lots of stuff gets thrown into it on a daily basis but not much of that stuff comes back out. Some of this stuff is of value but some of the stuff is just taking up room and collecting dust. In regard to the internet, over time the information and images that make up the story of each of us becomes messy and confusing. It’s time to Clean House.
This morning I read an article about tailoring your online profile How to Curate Your Digital Identity as an Academic. It was written specifically for academic individuals but it got me thinking. What results would someone searching you or your business see? What conclusions would that person make about you based on that information and those images?
It’s time to clean house
What I mean by ‘cleaning house’ is weeding out all the images and information that is a poor representation, outdated, inaccurate, and even embarrassing that exist online about you.
- Find all of the images you have posted online but it on Facebook, Pinterest , Google+, on your blog or online store and every other site you’ve posted images. This will take time!
- Delete undesirable images
- Fix broken or incorrect links from the images you want to keep.
- Update images of current products if necessary.
An example of an old image that is low resolution and low light on a dark background I found on Pinterest of my Three Hearts Greeting card (on right) next to a current image of the same design.
- Spend some time formulating an ‘about’ blurb that tell the world what you really want them to know about you.
- Find every profile you’ve posted about yourself online and edit it.
- Delete profile and accounts from sites your very rarely visit and don’t post to. (I found some that I hadn’t visited since I set them up)
Without a doubt this is a time consuming job but one that is well worth it to take control of your online profile.
Can you share your thoughts, tips or reflections? Did you find anything funny or noteworthy for its awfullness when you search yourself online?
Welcome to March! (well almost)
You are humbly invited to advertise on Jane’s Apple.
If you’re looking to be amongst friends and have your brand noticed by a niche audience of enthusiastic artists and crafters, advertise with Jane’s Apple.
The affordability of blog ads on Jane’s Apple is a great incentive to take the plunge into advertising your online business online. I will love helping you spread the word about your business. In addition to what is listed for each package, I always throw in lots of little extra’s – like free banner time and more social media shout outs.
Check out the sponsorship option available here on the blog.
Welcome New Sponsors
We have a new banner in our sidebar at Jane’s Apple. A huge and very warm welcome to JESUS SPEAKS TO ME who sell the most adorable dresses for little girls.
And a special mention to:
Reading by Erika who were with us for for the months of December/January as a Social Love Package Advertiser.
What are you waiting for?
If you want to join the great blogs and brands already advertising with Jane’s Apple Click here for all the info.
You might feel like me and be hesitant about advertising yourself in the real world. Online marketing allows us creatives to market from the comfort of our creative spaces without actually coming face to face with potential customers. But we web-based entrepreneurs have to remember that there are times when we have to reach out to real people in real, not virtual, situations. While it’s fair to say that most people spend a portion of each day online, there is still a considerable amount of time each day that most people spend offline (hopefully). Offline promotion can catch the attention of customers in the real world and bring them to the online one.
Marketing Offline | Jane’s Apple
Here are 20 simple and cheap ways to promote your business offline. These ideas are intended to be less about taking out a full page ad or standing out on the street in order to force a flyer into the hands of every passerby and more about simple, enjoyable, non pushy and inexpensive tactics to get the word out about your business.
- Put URLs on everything. Suggestions include: weekly shoppers, classified ads, flyers, Yellow Pages, magazine ads, newsletters, local TV guides, coupons, billboards, hanging ads on doorknobs, company letterhead, business cards. If there’s paper involved, brand it and add a url.
- Put your brand and url on a couple of your t-shirt’s , gift a couple out to friends and family too.
- Brand and URL your everyday accessories. My suggestions are: Coffee Mugs, Phone Case, Pens, folders, notebooks, Water Bottles, Bags, caps, and anything and everything else you can think of.
- Sneaky Library – Bookmark Promotion. Create a branded bookmark with your URL. Then head over to the public library. Ask your local librarian if they can hand out a free bookmark with every book checked out. Or just sneak them into one or two random books now and again!
- Change your personal WiFi/Bluetooth names to your website URL. This is a simple, one-time change that will have a lasting impact. You never know who might be in the area and searching for a connection.
- Leave your business card everywhere you go. Restaurants, public bathrooms, coffee shops, public pay stations. Everywhere.
- Sneaky change the homepage tactic. If your comfortable doing so and are on a computer that’s not your own change homepage to your shop url.
- Create a Mobile Billboard – inexpensive and easy. Just place your large branded sticker design on the side of your vehicle
- Tell the story of your shop and your designs to people you meet.
- Set up shop at your local market or craft fair and display your branded banner that includes your URL.
- Sponsor a local event.
- Hand out branded freebies to everyone.
- Be social and become a familiar face in your community. Join groups and clubs.
- Create a press release and send it to your local free newspapers and other free publications
- Donate your products or services to a charity or charity events being held in your area.
- Partner with local bricks and mortar shops
- Create and mail a postcard to everyone on your Christmas list and everyone else you know. Be careful not to be spammy and make it fun not majorly sale pitchy.
- Increase conversation with friends and family about your business and your work.
- List your business in every local directory you can find. There are many that are free.
- Enlist the people who love you. Organise a high tea or a champagne night for your friends and family to come to your creative space and see for themselves what you’ve been working on.
Be creative in thinking of ways you can get the word out. Evaluate what strategies work for you and what doesn’t and hone your focus on successful strategies and throw in a novel strategy every now and then.
Do you advertise and market offline? What are your thoughts about off line promotion? Do you have any ways to promote your business offline to share?