Hello USA

I am off on a travel adventure with my family for the next 3 weeks to the USA.   Our first stop is Honolulu, Hawaii and then we are off the Dallas, Texas to start our road trip. Hello USA!

If you have any suggestions for places to see and stop at along our route I’d really love to hear  them.  I’m also hoping to see as much local handmade and art as possible along the way so if you know of any great markets or shops that sell great handmade please let me know.

Australia to USA | Jane's Apple

Above is our the ‘big picture’ of our holiday.  It’s seems like a really REALLY long journey from Sydney, Australia when looked at on the world map!  Below is our the route for the road trip portion of our holiday.  A couple of years ago my family and I spent three months on a road trip through  the USA mostly following Route 66 with some detours along the way.  This time we are stopping at places we really wanted to see but missed or that we didn’t get to see enough of last time. From Chicago we fly back to Hawaii for a couple of days then back home to Sydney, Australia.

Our Road Trip | Jane's Apple

The initial spark of interest in returning to the USA this time was our oldest sons desire to meet his pen pal of many years who lives in Des moines.  We’ve met Lachlan’s friend on webcam several times and she is lovely.  I think I’m looking forward to meeting her in person almost as much as Lachlan is.  I’m crossing my fingers the meeting works out well.

My husband Howard has set up a travel blog on travelpod.com to keep those who are interested up to date on our travels so pop over to our travel blog to see where we are and what we are up to.

A quick note:

  • Firstly my apologise regarding Jane’s Apple being down for the last couple of day. We had some technical difficulties concerning our host provider.
  • Secondly I’m putting Jane’s Apple shops on Etsy and MadeIt on hold for the time I am away.  I’m sorry for any inconvenience.  I may well be able to respond to any questions regarding Jane’s Apple items while I’m travelling but please expect delays in response time.

How to promote your Etsy shop

This article was first posted in July 2013 and has been recently revised and updated

How to promote your Etsy shop - Yes this question is the one on every sellers lips!  My challenge is to learn how to successfully promote my Etsy shop.  Are you on Etsy?  I’ve been a member on Etsy for years and have had my own Etsy store for a couple of months now.

Vintage Caravan Art Print from Original illustration

Vintage Caravan Art Print from Original illustration

The first steps to successfully promoting your Etsy shop is to take a long hard critical look to your shop itself work out how to make your shop more appealing to buyers and then look at ways to get the word out to the limitless potential customers online that you’ve got something wonderful worth taking a look at.

Here is the outline of my evolving plan of action for Etsy.

  • Becoming part of the Etsy community, network and make connections with other Etsians.
  • Read up on the Etsy blog and other resources.
  • Use the list below to make an impact online.
  • Marketing my Etsy store outside of Etsy (Facebook, Google+, in the real world)
  • Tweeking my Etsy store to make it more visiually appealing and improving my listings including photo’s and descriptions.  Set a schedule for regularly listing new items.
Forever Friends Art Print | Jane's Apple

Forever Friends Art Print | Jane’s Apple

How to promote your Etsy shop.

  1. Show something bold and new in store.
  2. Develop a unique personality for your shop
  3. Let customers get to know you through your ‘about’ pages
  4. participate in social media
  5. purchase advertising on Etsy (or other proven sites online)
  6. List often
  7. Best persistent – the then be more persistent
  8. Get features outside of Etsy.
  9. Offer samples
  10. Find blogs (like Jane’s Apple) that cater to your customers and get featured.
  11. Offer specials, sales, & coupon codes
  12. Put in the time to keep everything about your online business fresh and evolving.
  13. Have lots of inventory – at least 40 listings.
  14. Offline promotion is critical too
  15. List only items that you love.  If it doesn’t look quite right, don’t list it.
  16. Grow your product line.
  17. Get pricing just right.
  18. List great photos
  19. Offer a giveaway.
  20. Keep you own blog.
Vintage Retro Mitten Sock Puppet Art Print

Vintage Retro Mitten Sock Puppet Art Print

Etsy Teams

Etsy teams are a social feature of Etsy that facilitates communication between sellers.  The most common use for teams is to share new listings with fellow sellers.   A huge plus is that shoppers can browse Teams to find shops that interest them.

I think becoming part of the Etsy community, aside from leading to more sales (maybe), is going to make the experience of selling on Etsy far more enjoyable.


If you’ve got any advice, tips, trick or other keys to success with how to market Etsy you can share with me and other readers of Jane’s Apple I would love to hear from you.

Do you want more? : I You can read about my Marketingjourney and about the tips tricks and apps I found helpful here, here and here .

[This is part of the My Marketing Challenge Series. Have you seen the other posts yet?]

Feature Interview with BestAutoRenew

It’s always wonderful to welcome new people to the blog and today  I’m publishing one of my favourite types of articles – A Sponsor Feature Article. Israel from BestAutoRenew.com has provided this article as introduction.  BestAutoRenew is a service that will help you keep your listings fresh and free up time for your to do the parts of your business that are most enjoyable – like all the making and creating.

Best Auto Renew

Best Auto Renew

Tell us a little about you and your service

I started my career as a software developer 25 years ago. I worked in many telecom companies until my wife started her career as an artist.

She started selling on eBay and then on ETSY, and when her business started to pick up, I left my day job to support her art business.

As an ETSY seller, she needed a tool to automate the item renewal process and that’s how www.BestAutoRenew.com was born.

The service I built is using the ETSY application interface and it allows ETSY sellers to define flexible renewal rules to automate the renew process.Sellers can renew their oldest item, specific items, random items or the items that were already expired. They can set the time window for the renewals, the frequency of renewal and more.

 

Best Auto Renew | Jane's Apple

Best Auto Renew | Jane’s Apple

What was the triggering event that inspired you?

When I saw that the manual renewals that my wife was doing are helping with her items exposure and consequently with increasing her sales, I decided that it is time to build an automated service for the entire community.

What does your business stand today?

Currently, BestAutoRenew has hundreds of sellers that are using the service on a daily basis. Sellers that sign up, enjoy additional exposure in two other art directories, one of which is www.you-nik.com. You-nik.com is a great place to gain additional exposure to all arts and crafts items of ETSY sellers. Once sellers sign up with www.BestAutoRenew.com their shop items appear in you-nik.com automatically.

In the near future I’m planning to offer additional marketing services.


I’m delighted to have Israel on the blog and wish him and BestAutoRenew every success. I’ve signed up for my Free 7-Day Trial Period and am enjoying having me listings renewed simply and easily.  Give BesAutoRenew  a go and let me what you think.

 

It’s On The House – Free Cards

terracehouses3

Todays free cards use my very own creative fun original drawing with watercolour of Australian style terraced houses as seen inspired by terrace houses seen in Sydney.

There are two free card designs chooses to download:- a moving card (with sample text below) and a standard size greeting card. This freebie is great to let friends know your moving or just as a all occasion greeting card.

Print theses at home, a local printer or uploading to a professional online printer of your choice. You many print as many as you need.

Make sure your printer has color ink before you start, and feel free to share this list with all your friends…they’ll love you for it!

Terrace House Moving House Card | Jane's Apple

Terrace Houses Change of Address Moving Home Postcard | Jane’s Apple

Download Terrace Houses Greeting Card

Download Terrace Houses Change of Address Postcard (blank for you to insert your new address)

Look here for a complete list of free cards and other free stuff available from Jane’s Apple.

2 Quick Tips for Boosting Sales

Setting prices is difficult.   Charge to much and it’s impossible to attract customers, charge to little and customers will wonder what’s wrong with your items and you’ll scare them away.  Pricing handmade items is made even more difficult by the very nature of your items:- They are original, made by hand and have an intrinsic value that far surpasses it’s mass produced genetic counterparts.

Part of the Creative Business Toolbox | Jane' s Apple

Part of the Creative Business Toolbox | Jane’ s Apple

You can calculate the ideal price for your items using my price calculator and read more about setting prices here .

Even if you used the price calculator to set your prices there are times when your sales are going to need a boost.  Here’s Here’s 2 Quick Tips for Boosting Sales:

 

1) FREE FREE FREE FREE

The word FREE catches our attention and makes buying a lot more fun and satisfying.  By offering buy one get one free, you’re catch the attention of buyers to your store.

I know I’ve been disappointed many times online when I’ve spotted something I love at a good price only to change my mind when I’m hit with the shipping costs.   The price you see is the price you pay mentality  can really influence shoppers so try offering limited time free shipping.

Make sure that your priced your item wisely so that you’re not going to be out of pocket but do ensure your customer is getting a good saving.

And OK,  you’ve lost profit by giving away your items but what you’ve gained is a new follower, a new potential repeat customer, a new ambassador for your brand.  Those gains can potentially be worth far more than what you give free to gain them.

2) Increase value for the same price

We all like to get the most value for the dollar we spend.  Would you prefer to by a pair on $2 earphones that are worth exactly what you paid or a $10 pair of earphones that are quality made and offer superior sound quality?  Instead of offering a discount on an item offer your customers more value at the same price.  Try these ideas:

  • Offer 30% more free  instead of 30% off
  • Offer more of an item (eg, larger, bigger, heavier) for the same price.
  • Offer custom made and/or personalisation of designs at the same price.
  • Offer items made with superior materials for the same price.

Be clear about what you are offering and how your customers are benefiting by putting an amount value on your offer.

Important note: These 2 Tips for Boosting Sales are doomed to fail if nobody knows about them. Work hard to get the word out to your customer base, social media followers, etc.  When you create you sale initiative make sure you put thought into how you’ll market your promotion.

Have you had success with a pricing or sales strategy?  Care to share?